SEO Tips And Tricks Techniques Tutorials 2015
This article is a free guide that provides SEO Training and SEO tutorial and information about What is SEO, On page SEO. It is a best SEO article which covers a wide area of search engine optimization in India. Search engine optimization is all about so that you can create more profitable online business for yourself and also see greater results utilizing you now when we think of SEO first thing we need to start to understand is our potential customers and the keywords they will be using when they are searching Google for the products and services on your website. |
| SEO tutorial |
Now let's say if I was to target "SEO tutorials for beginners" by doing proper keyword research it may be more intelligent for me to then target perhaps this keyword "SEO tutorials for Beginners 2014" because when I do not only I will be able to arrange SEO tutorials for beginners as a keyword, but I can also rank SEO tutorials for beginners 2014 I can also rank SEO tutorials by itself, meaning there are always better ways for you to target keywords and that's exactly what I've done have to target keyword properly.
 |
| SEO tutorials for beginners 2014 |
Google Webmaster Tools
SEO learning would be for you to create a Google Webmaster Tools account it is very important if you're running an online business and have a website obviously then you need to create this account because it will allow you to add your site easily so Google is aware of it, also you can add a sitemap XML if you don't know what that is don't worry because there are many online tools which quickly allow you to create sitemaps all you have to do is place your URL and then press the button and it'll create it for you I really like this particular URL but there are many online sitemap generators now having a Google Webmaster Tools account allows you to see how Google sees your website okay in also functionality as to suggest HTML improvements or see if any errors are happening on your website therefore it is only intelligent for you to create this account if you're beginning to learn search engine optimization.
 |
| Google Webmaster Tools |
 |
| search engine optimization |
SEO on page optimization
Now the next part for your keyword ranking SEO on page optimization now there is a lot of information as far as search engine optimization is concerned but I will tell you SEO is very easy whether you're a beginner or whether you're in advanced online marketer so to speak the fundamentals of SEO do not change having your web pages with the keywords that you're targeting is extremely important because Google looks at things like that I'm not gonna say to you oh having page names with keywords is more important than your image names or your navigation structure everything works together therefore once you determine the keywords that you want to rank create your web pages with those keywords in name itself second part of your own page search engine optimization is your web page title you wouldn't buy a book with no title or name or chapters in it right so therefore when you think of titles have your keywords in your titles but utilize your titles in such way that when people search Google and Google shows your web page details on the first page when people search then if you utilize your titles people see that right but if you communicate within your title what will happen is you will increase your click-through rate when you do even though you are on the third position just because you have utilized your title properly Google will automatically in very short time move you up from the third position to first position because you're getting more click-throughs.so click throughs is part of SEO as well okay so have your keywords in your title also communicate effectively for higher click-through rates and having Google Webmaster Tools account actually shows you how people and see your web pages in Google search result so learning how to play around with Google Webmaster Tools account and all the options only helps your own you rankings. |
| on page optimization |
meta description
your meta description is only visible to search engines, therefore, have your keywords within it all while explaining what your entire web pages is all about surely this is an example and you gonna be targeting different keywords but once again fundamentals of SEO do not change so therefore having your on-page SEO elements in place will only increase your own rankings right so having navigation structure is very important not only for Google rankings but also user experience people come to your website to find an answer to their questions if that's the case what you wanna do is you wanna make their searching for finding answers easy and having clear navigation structure. it's on top on the left-hand side or right-hand side sidebar and so on having it clearly visible only helps your own Google rankings utilize navigation with having links that mention your keywords within it surely don't go berserk or overboard.You know if you have a contact us page name it as contact us dot PHP and so on but utilizing menu structure in a smart way will only help your own rankings and other part of on-page SEO is heading tags heading tags are very important not only for Google because it sends a strong signal to Google as to allowing Google to understand what your web page is all about but also when people come to your website the first eyeful is very important so therefore if you can utilize heading in the first eyeful while having your keywords within your heading tags and also communicating effectively so that you kept your potential customers attention only helps your ranking right because at the end of the day you want to bring people to your website your web pages but then you want people to read through your offer your message and heading tags help you do that and also help your rankings so therefore utilize that and have your keywords within it while communicating your potential customers wants and needs so that they can then go and read your web copy within your web copy you need to include your keywords when you do so you have to make sure that your web copy is like sharp and communicates effectively one on one with your potential customers, therefore, when you do your keyword research you. you get to understand your potential customers right so then when you create your web copy make your keywords flow within your web copy and do so intelligently okay naming your images and optimizing your images alt attributes and so on is very easy I have article tutorial that explains how to do that but once again it is very important for your own page search engine optimization, therefore, utilize images as well present your web pages in such way that people spend time staying on your web pages.
So web copy-writing means include your keywords within your copy and do so intelligently meaning you don't just have to you know if you'retargeting let's say this keyword SEO tutorials for beginners 2014 what you can do is find related terms in this example search engine optimization is another word for it SEO so therefore I utilize that instead of saying finding SEO tutorials online and then when the SEO field is like soon so what I'm trying to say to you choose keywords but also mention related terms because not only Google will rank the keywords that you'retargeting you will also be able to rank related terms as well in this example I have lessons as you can see here that is closely related to tutorials therefore if I was to create a web page along these lines then my web copy doesn't sound vague because I keep repeating the keywords so basically include your keywords within your copy but do so intelligent intelligently without breaking your web communication each web page on your entire website needs to be unique and optimized individually regardless of how many different web pages products and services.
You're offering and so on another part is internal linking structure internal linking structure means how you internally link your web pages together it is through your navigation structure linking to other pages whether it is links to your internal links they need to be done intelligently especially with the keywords that you'retargeting to link your web pages intelligently but at the end of the day present your web copy smart in such way that you bring people and let them consume your web copy and then press on your call actions and then they do to your other pages and products or checkout shopping cart and so on and then they fulfill your called action so you interlink your entire website intelligently because actually helps your SEO as well as user experience coupled with higher conversion rates because conversion rates is part of SEO so once again SEO tutorials for beginners as you have seen this article session it is very easy to search engine optimize your website I'd like to thank you very much for your visit.
What is SEO how does it work
Seo is your ability to attract potential customers using google and other websites to bring them to your website so and at its basic level that's what SEO is all about now how you do that is frist of all you determine the keyword your potential customers will use when they search google and that is done through keyword research you know your online business. You know the website that your online business is in If that's the case is not good enough to simply have a website and showcase about us page or home page and here's our products and so on what is search engine optimization is your ability to bring those potential customers by targeting keywords that is related to your online industry so then many people you know when they start creating videos or talking about SEO they trying to sell you an idea as to SEO is apparently secret that only a few people know and so on right and because most SEO experts and SEO service providers don't fully understand the world wide web standards because and its core that's what google does it looks at the web standards which W3 org puts out online right so at its core you know your websites are designed with good design principles or it adheres to you know you have sitemaps in place.
Title tags And Heading tags
you create metadata which is your meta description and title tags, heading tags and your content which is critical for your online success is surely going to be textually rich so to speak so once again content in that sense means you placing your keywords in all right places because Google looks at that so when hear the term. SEO and search engine optimization don't look at as to say to yourself or you know I have to learn all this stuff and so on you know let's say if you're using content management systems. You designed your website using templates and so on most often everything will be place anyway right so them if we look at this slide see the way the google works is googled you know it's a business right at its core google is a business just like your business and all the other business but at the end of the day. It's a computer program that you're dealing with when you're dealing with technology that fuels and fires your website well if that's the case how would google be able to determine you know what some searches google someone by typing in keywords then how is google going to determine. If your website is relevant and if should show your website in its result set well it does that by looking at your web pages name your title you meta description heading tags your texts on your web page your images and the links that you have on your menu structure and all your web pages you need to understand when you think of SEO basically doing all the right things, not Google. So to speak but having the standards in place in creating proper web pages that addresses the needs of your potential customers now if we then have a look at this slide here the way that you can take full advantage of google is that once you create your web pages probably having all the right things in place which are pretty basic really and if we delete that and If I then show you well this is your web pages for instance and then let's say you have another web page or another web pages.when we look at google and see then what google does once again it looks at web pages whether it is your home pages whether it is your about us pages Whether its your contact page whether it is the page that is on youtube whether it's a page that is on facebook and so google follow and hyperlinks that's what it does it looks at internet in its entirety any does that with technology that user and it is at the end of the day the best technology on internet right so when you look it your online business and your web pages it isn't just good enough to simply have everything in place and just leave it at that because to be able to complete with your competitors for the keywords that you will be targeting what that means is you need to be able to get links pointing to your web pages now a lot of people because they don't understand search engine optimization. They will tell you that just go out and just get 100 backlinks pointing to your website because apparently google looks at that is a vote that's like really stupid information and if you simply focus on thing like that you're not going to get anywhere online because when you think of google and so then backlinks are important in a sense where you get your backlink from and the timing of the way you get your backlinks that becomes critical.
google analytics
let me simply close this and open up internet browser now a lot of people will tell you that google keeps changing its algorithms and guidelines and so on well that's actually not true I've been looking at google webmaster guidelines for year now and i can tell you confidently that google guidelines haven't been changed in years in the sense that they have some spelling mistakes that they have the same spelling mistakes for years now what I'm trying to tell you is so at guidelines now if you then go and read about google guidelines you may get overwhelmed and confused meaning your content should be done properly Design principles you know user interaction principle should be in place this is my web page so that means if someone comes you know targeting I'm targeting this keyword for example then if someone comes to this page what i need to able to answer search query that they've typed in google for you to get ahead online and create successful online business for yourself you must understand that when you select keywords in target them what you're really doing is you are providing an answer to a question because when people search google that's what they do you know ask yourself when you search google looks at the habits that you have whether you looked for a product or a service you know did how did you go about it you typed in some search terms in google looked at the result sets and then what you've done whether you found the information that you were looking for or not you come back and done another search so that's what everyone else is doing as well but you know just think of websites that when you visited you really liked it not so much because of its design but because of its communication procedures so to speak so what I'm saying to you is when you create your web pages and when you think of SEO then you need to be on you know thinking. I'm targeting certain keywords and I have all my good web design principles in place by having page names and titles and so on but then if your web pages lack content in the sense that it doesn't address the reason that people come to your website then there is no point in you know being in the first position in google because having great content is part of SEO as well google looks at many different things and one of the ranking signals is you know how long do people stay on your web pages so that when you create everything in place and present your products and services in a consumable. consumable way the that is easy for your potential customers to read through and consume because then google keeps a track of that as well is whether you're creating your website from scratch or whether you're using content management systems like this particular website I'm using WordPress here on this web pages as well. you may be thinking well google is a search engine yes it is a search engine but at the end of the day google is a business and it is in advertising business they make a lot of profits by allowing online website owner to quickly reach google searchers and also if do then create great content with having the web standards in place and if you're running Adwords what will happen is because you understood so probably you will actually start paying less for your advertising budgets so to speak meaning SEO and Adwords are intertwined they work together anyway so if you have a website and online business selling product or services you must adhere to good web design principles by having great content that addresses the search query of your visitors and another thing google analytics this is enterprise level analytics if you have a website.you know that you have log files that you can look at but if you don't have google analytics installed it's free for you to do very easy to install and create account the reason that i say google analytics is part of so is because analytics allow you to see the touch points of your visitors interacting with your website and by looking at you can make improvement for your online business cause when you do that increase your conversions because I've in this SEO game for many years. I will tell you for a fact that SEO entails having great content by adhering to good web design principles analyzing how people are interacting with your website so that you can improve it and at end of the day the next area that you can then focus on to rank your keyword is backlinks. Backlinks are there are much information online and I promise you that if you follow 99% of the information online about backlinks you will not get anywhere online you will, in fact, damage your online business.
0 comments:
Post a Comment