I'm going to share four tips for increasing your social media engagement.
Now, you probably have a brand voice already, whether you know it or not, for your offline activities, whereby you'll speak in a certain manner, depending on what product or services and who your audience is. Quite often companies kind of forget that when it comes to social media and may start talking in a different manner, but you need to keep your brand voice consistent throughout. |
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| tips for increasing your social media engagement |
So respond quickly and respond effectively, commit to the problem, own the problem, and make sure you get it sorted out, because what you will often find is that if you do that, so if somebody complains and you deal with it really well, they will then tell everybody to social media how awesome you are again. It's one of the few mediums where that will actually happen.
Number four is shareable content. Again, you need somebody to be working on this all the time. Test out different time periods for adding to your social media. So you might add something every day, or you might add something a couple of times a week. Again, it's going to depend largely on your audience and what they would expect. But it's worth trialling it and just seeing how that goes, and also different times of the day. So post in the morning, post in the afternoon, see what kind of engagement you get on each different platform.
The main thing we are trying to evoke here is emotion. You want an emotional response from your clients that's going to make them want to share it, that's going to make them want to react to it and engage with you in some way. So even if you have a really boring product, try and find something a bit more interesting to do with it.
It doesn't even have to be your content. You can share other people's content. Otherwise, you look very self-involved. So if you find something related to your business, say if you run a restaurant and somebody has got a new set of crockery that's somehow very interesting, bring that in, use other people's sites, things that are related, but they don't have to be directly related. Or if you find a meme that's sort of vaguely related to your business, you can post stuff like that if your audience is going to be open to that sort of thing. Use a range of mediums. So use video, use images, use texts, use links, all these different things. Keep it fresh. Keep it interesting. If you just keep posting in text something that's happening with you soon, people will get bored. It's not that they will un-follow you or anything, but they'll stop noticing, and people who are doing more exciting things will be in the forefront of their mind. So if your competitors are on the ball, you really have to be on the ball with that.
Share reviews. Encourage people to review you. If they're good, share them out on social media. Let people know how awesome you are and why they should come and visit you. So that's my four tips for increasing your social media engagement. Try them. You will see an increase in your customers, in your conversions eventually. Social media is the bit of like a long gain, but you will definitely see an improvement if you use those. You can find plenty more information like
this on the how web SEO website. If you have any good examples of social media engagement or something clever you've seen, we'd love to see them, so if you can put in the comments below.
