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BEST SEO Strategy Techniques For Increasing The Traffic | Webmaster Tools 2015

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In this Article, I hope to share high-level ideas that may be helpful to you when building both an SEO and online strategy for your business. This Content is targeted to beginners, who work on search optimization or online strategy. I'm sure that many of you watching have familiarity with how Search works and products like Google Webmaster Tools and Google Analytics.

SEO Strategy Techniques For Increasing The Traffic | Webmaster Tools

We'll discuss using Webmaster Central as our mock company, hopefully, to draw similarities to your own situation. Next, we'll talk about building an SEO strategy. This is a multipart process. We'll cover the steps to understanding the searcher persona workflow, determining company and website goals, auditing your site to best reach your audience, and executing and making improvements. Our discussion will end with overcoming obstacles.

SEO Strategy Techniques For Increasing The Traffic

For the purpose of this Article, I'll act as the SEO for the company of Google Webmaster Central. This make-believe company includes the components of Webmaster Central at google.com/webmasters.

AGENDA

As an SEO for the company, I'll pretend that I'm in charge of the website, the Google Webmaster Central blog. Our blog gives the latest tips and information. But our company's flagship product is called Google Webmaster Tools. When webmasters verify ownership of their site in Webmaster Tools, it's great because we then have a two-way communication channel with them about their site. Our company has community engagement through the Webmaster Forum, helpful support articles in our Webmaster Help Center, and a rich media experience through videos in our Google Webmasters YouTube channel.

Pretend SEO for Webmaster Central Blog

Once again, here's a snapshot of my company, Google Webmaster Central, and how various components currently reference one another. I'm going to pretend to be the SEO, managing the Webmaster Central blog.

Your company and your situation

Your company and your situation will obviously look different. For example, you might be an SEO just like me. But perhaps rather than a discussion forum, your business has a social media presence. Try diagramming all of your company's components and how they currently interact, link and reference one another. Imagine how users from one component might be able to reach another component, and how making a conversion might be possible. Once you're set to the components of your business.

Creating an SEO Strategy

Step one in building an SEO strategy. To do so, we'll discuss the searcher persona workflow. This diagram, as well as a deep dive into the searcher persona workflow, is given by Vanessa Fox in her book "Marketing in the Age of Google." You'll notice that the main steps to conversion don't stop at search rankings but go on to include the content and experience on the site. The process starts with a search and the user's query.

Next, after the user enters a query, the ranking and display of your site comes into play. If the searcher selects your site and results, then comes the next step-page content or making sure that your page is relevant to their query.

Capture Workflow For Various Searcher Personas

The last step in the workflow is conversion. Of course, not every searcher will complete this entire workflow. For example, some searchers may be performing informational queries to research before making a later purchase. However, by making sure your site captures the workflow for various searcher personas, your site will be prepared to capitalize when the customer is ready.

How Webmaster Tools Helps

Since many of our videos focus on Webmaster Tools, you might be asking, where does Webmaster Tools fit in with the searcher persona workflow? Webmaster Tools provides information that's especially pertinent to Optimizing the crawl, index and search results processes. Commonly, business departments more or less correspond to this searcher persona workflow. You could imagine that the Search stage, getting people to search for your company name or related products, could be considered a marketing or business development concern.

Business department responsibilities

When it comes to the Rank And Display stage, that might be the SEO. Then perhaps the SEO and writing team will be concerned with page content. And then the usability, user experience, and development team may be the only people to focus on conversion. For a large business, these roles are often divided into different teams. For a one-person shop, you may find yourself in all of these roles. However, when it comes to the searcher's experience, the roles and responsibilities should always be seamless.

Create seamless Searcher Workflow

As an analogy, throughout my childhood I played hours and hours of soccer. Or for viewers outside the United States, football. A good lesson of soccer is that even though you have an assigned position on the field striker, sweeper etc. You and your teammates expect every player will move fluidly wherever and whenever they're needed. So the specific role or position of each player never limits their responsibilities to the team. To illustrate this point in your online strategy, let's take a look at teamwork. Your customer may come to your site from a search engine or social media site, follow a link to a new page, then to the home page, clicks around, and then converts. Now everyone can cheer. Essentially, company strategy is most effective when everyone prioritizes the big picture scoring and making a conversion.

Verify Component are Seamlessly Integrated

If you're the SEO, if you can encourage every employee to remember the big picture it's likely the size of the pie will increase. Getting back to my company, my Webmaster Central team will be most effective if we figure out a strategy to best serve users. For example, if a searcher comes to our blog, can they see how to subscribe to the blog if they're interested? Will they understand the benefit of subscribing Outside of the blog, if a user is watching a video on our YouTube channel that talks about Webmaster Tools, can they see how to sign up?

Once you have an understanding of the searcher persona workflow, as well as the general user's needs and how responsibilities are shared within a company, it's time to begin discussion about building an SEO strategy that's cohesive with your company's goals.

Company Goals

What's our overall business goal?
What can our company's product or service do that no one else can?
What's our value add?
What does success look like?
What components are involved?
How does our website uniquely play a role in this success?

As the pretend SEO at the company Google Webmaster Central, I meet with my entire webmaster support team. We may answer something similar to, what's our business goal?

Help all site owners.

What can our product or service do that no one else can?

Act as the official Google source of information.

What does success look like?

Increased webmaster community through higher participation in products and services.

What components are involved?

We have a diagram. It's the blog, Webmaster Tools, Help Center, discussion forum etc.

How does your website play a part in the success?

The Webmaster Central blog is unique because it provides the latest information and announcements for webmasters. This is different from our Help Center, which acts as a longstanding reference. The blog helps us quickly communicate breaking news. Another aspect that can be helpful in defining your company's business goals is understanding more about your competition. Questions like,

what do our online competitors do well?

What are they missing?

And if we were to fill that gap, is there a strong enough market need?

There are always many exciting directions to take a company. But be careful to only spend time creating features or experiences that will differentiate your company in a way that users really care about. With business goals set, a clear picture of your website's part in the success, a sense of the market needs and your competition, it's time to think about metrics. If I were to create metrics
for the Webmaster Central blog, I first look at our business goals and then create metrics for my website accordingly. Take the company goal to increase webmaster community. Given this company goal, we might look at metrics like increasing the number of unique users who visit the blog, such as their page views. This could come through search, from referrals, or from direct traffic. We might also look at the metric of subscribers.

GOOGLE WEBMASTER CENTRAL

Next, let's put the knowledge of your audience to work. With an understanding of the searcher persona workflow, company goals and metrics defined, start finding improvements by auditing your site to check for content and a user experience that's focused on meeting your customer's needs. Information from this step starts to feed your ideas as you shape and iterate on your SEO strategy.
Your audit might begin with,

what groups are we targeting?

Where are they located?

What devices are they using?

Search queries and Webmaster Tools provide some of this data.

You can see that in the last three months, many of the Webmaster Central blog leaders have come from Canada and New Zealand. What are their objectives?

Do any or some of their objectives match why our company is special? Do their query terms match our content?

To answer some of these questions, you can check out the Search Queries and Content Keywords features in Webmaster Tools, as well as other helpful products you may know about. For example, in our site audit we may notice that much of our content uses the phrase "search friendly," as in, building a search-friendly website.

By using the Search Queries feature in Webmaster Tools, however, we can see that "search friendly" isn't even a query term we've ranked for in the last three months. Being the pretend SEO for the Webmaster Central blog, my site audit reveals that we often mention phrases like "search friendly." Even if that makes sense to us, to searchers that language rarely enters their mind. So with this data I might suggest to the team, let's continue to write valuable content but also start naturally incorporating the keywords that our potential visitors actually search for. The last stage in building an SEO and online strategy is to execute. Make improvements, track metrics, and iterate. With business goals defined as well as high-level SEO goals, I might start to execute the content and user experience improvements I discovered during my site audit. In our make-believe situation, I might talk to our marketing and tech writing teams about using more of the language of searchers, rather than only the terms most familiar to us, like "search friendly." I might also begin to consider more blog posts that mention issues especially relevant to our readers in Canada or New Zealand, since our audit revealed that many searchers come from those locations. As I execute ideas, I'll continue to track metrics. And I'll always need to keep in mind my company's goal to increase the webmaster community.

When it comes to implementing an SEO strategy and improving a site for searchers, Webmaster Tools can help us monitor and optimize our site for crawling, indexing, and search results. Although it may be tempting to focus solely on rankings, we'd be missing valuable opportunities if we disregarded the user in searcher persona workflow. Rankings could stay as is, but if we could increase the search volume through better marketing, that could lead to a larger percentage of visitors to our site and possibly more conversions. Or perhaps our content team produces excellent material that allows us to upsell even more products to each visitor. For example, really great content on our blog could drive more subscriptions. Or if our development, user experience, and usability teams made our site an enjoyable destination, that experience could bring referrals and repeat customers.
Again, we can meet our business goals without focusing on the traditional role of SEO.

Essentially, all steps in the searcher persona workflow can be optimized. Effort in each step and perhaps by each team is crucial to making your company's goals a reality. Finally, I often hear about the obstacles many SEOs face. Yes, there are obstacles, and they can make executing an online strategy difficult. For example, I can't implement a strategy. I'm not the person responsible for all of this. I just run department X. I need to know the keywords my competitor is targeting. I need to know what sites are linking to my competitor before I know who to target. Is my competition planning to have a social media presence?

Search engine algorithms change so much, I can't keep up If you've encountered these obstacles, you're certainly not alone. And realistically, just as when you played a sport or entered a contest, you're not going to perfectly understand every variable before you begin. Remember though, that with your initiative in educating yourself and your current knowledge of the SEO fundamentals, you're likely in a great place to get started on your strategy. In fact, you might be the best leader for your company to get the job done. So I say go for it. Understand the searcher persona workflow and create an integrated strategy inclusive of all components. Determine goals, define metrics. Audit your site to best reach your audience. Maximize existing search traffic by optimizing the crawl, index, and search results pipeline. And last, make sure the entire team works together to improve your online business. The entire workflow needs to be satisfying to the user and may require that all your teammates lend a hand. Thanks for your time.

How to create web page titles for SEO 2015

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create a web page titles for SEO

In this article session, I'm going to show you. How to create that perfect web page titles for Google ranking purposes. I want to target keywords and precisely as in online marketing and also online marketing for small business. So I want to stem D's additive piece here most of the information that, you will come across as far as creating your and titles for SEO purposes will tell you too. You know, keep repeating your keywords within the title of adoption. So they fall, I encourage you not to do that, meaning most people tell you to do. These options in you include that keyword and perhaps include the synonyms, but you know still repeat the keyword that's not how you create your titles because right near. We know the importance of keywords in the URL as, We've seen previously in your sections. So your titles must include the keywords take your time getting.

web page titles for SEO

What I tend to do this I use Microsoft Word if you don't have Microsoft Word and that means you need to perhaps. You spend a bit more time for creating your page titles kept near Microsoft Word has this review option. Because I'm targeting these keywords, track. So I start writing a few different ones and I always divide my titles into two portions these are for short keywords that mean I won 23 perhaps forwards law because in 2014 Google's results page dynamically resizes the text. And so therefore if you stay maximum 50 character space thing you know a good was going to show that results page win you rank the or keywords. So, therefore, keep your titles, you know 50 characters max that's kind good enough these are for short keywords surely if you're pumping your other blog posts targeting long tail keywords dead. You will be limited as far as including that call to action isn't you know dividing your title into two portions is in the six amp, so for short keywords that allows you to communicate the keywords within 50 character space and also if he can include that called action that's much smarter.

If you're targeting long tail keywords then you have to you know cut your losses in a sense just included keywords that you're targeting which will be their long tail keyword tracked. So your the reason I can see you know how many characters are views as you can see up created a number just to give you samples, so I'm staying within 50 characters then INR that you were going to show the snare as you can see you know it by practice create really enticing titles because they are you to get that click-through rate as well as you know including your keywords for you rings but you should never think of titles is in just repeating keywords instead no that, when people is in your ideal customer search Google who's going to show many different results including yours that first page right so your ideal customer will quickly scan that page.

So therefore if you create your titles intelligently along these lines then this second portion of your title you know it should communicate call to action offer some sort of a value different because everyone else is just repeating the keywords this enough doing it along these lines but, when you follow this option then what will happen ease you will definitely you know logically increase your click-through rates which then, obviously is important for Google rankings anyway right so this is how you create your titles if you got word use it if not some other text editor knowing that the characters important isn't stay within 50 characters short keywords divided into two portions. You know you can use hyphens we can use that pipe symbol units above your Enter key on your keyboard. You can use that no problems if you using content management systems day tell you to do all that stuff anyway right so get his hair. We create out titles, not like this but I like these I think this jump to get better and I all also know that uncovering the keywords anyway right. So then he said to do this I think this is a much better title because it addresses. Your factors as well as jumping it might visit that, when they search Google so another one is Dez let's leave it at that and the other one I think this good enough in these examples right. So let's say the mall near at this stage you should now understand had to create your titles.

how your titles action look when Google will show your titles

So let's not do that now I've got internet Sam brass open I'm using Firefox and of installed the Web Developer Toolbar right as you can see up got the Web Developer Toolbar happening near let me press on that same spec Dalits press on that as you can see it's going to bring this console for me. You know what I can do I've searched a.m. bugle with the keywords of interest to me and it's gone ahead and brought the results it's for me right saw down with that inspector Web Developer Toolbar. I can grab this a rocky and then lets ago into the second one. let me holler and that and that's a look at dates page 3 heading 38 press on their now that selected right you know what I can do I can see where that page 3 element is I can right click on it and say edit as HTML and when I do this console is going resize that this console will allow me to edit the contents within it as you can see that's what's Google showing currently right so that means state delete that whatever is within that page 3 Adam in-state. Let me go and grab my own tightly copy it and control and price in India near if I was today and click Edit as you can see near my title is the day, but as you can see it's black color right so let me grab the inspector isn't great that and error let me go into debt and see on the right-hand side what color is that and hyperlinks. Let me you ought to a element because that's where the colors Halfpenny as you can see that's the color let me copy that let me go back into my own title let me then go inside that and edit HTML at me then to restore wild equals quote call and then just say color up and from the hash and then case that color called just one hashtag and let me same column that come here right now let me press outside and as you can see look what happened there I can now close this inspector now I can actually see exactly have my title will look when someone searches this and as you can see if you look very carefully you know just imagine your ideal customer searching your keywords and your website is showing that first page but if you look carefully you know if you construct your titles intelligently.

It actually stands out from the rest potentially will be bolded as well like others so you can play around with it and get all that happening but you know it using this method with the Firefox Web Developer Toolbar. You can quickly and easily and modify the title any include yours and get a better idea is to you don't get that feeling is to how it's going to look at you know your potential customer when they visit they search Google they see and nail you actually have a better idea. how it's going to look all your ideal customer care so that's one trick that I'd like to share with you and I just near you can do the same thing with all your other and keyword in title creations its own in the next video session will come and include meta description I'm going show yet to do that but remember you can actually you know I find element that's firing the meta description and include yours so they for include your title include your your Allen may be lending package and also you know with this with this tweet you can actually include all your details to see exactly how it's going to look when people search thank you very much for learning with me.

How To Find Competitors Backlinks Checker Free 2015

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Find Competitors Backlinks Checker 2015

This article is called finding and acquiring. Your competitors links and in this article you're going to be learning about how you can find who's linking to your competition see. You can start obtaining those links for yourself. So when there's a site rank on Google's front page. They're there for a reason and as you learn in all of our other articles on my website. This is typically a mix on and off page SEO. Now the off page SEO is the strongest and, of course, that mostly means links and because we know that Google has run. This page we know that all their links are probably pretty good we know that, they probably have a really good link profile a lot of good high authority links and we can assume that their link sources are something that we would want to learn about and possibly been acquiring for ourselves because we know they're good. We know Google's ranking them and of course we want to outrank them. So by doing this you're essentially taking away. Your competitors the competitive advantage there, are you on the front page. They did a lot of work to get there so will find where their links come from will begin getting their links from the sources that, they've gone their links from and then, you can start ranking for that keyword with a very very high probability.
So we're going to cover how you can use some really great tools out. There to find who's linking to your competitors. So you can start going after those links and getting them for yourself, So we're very lucky right now in the sense that has an SEO. They're a best great tools out there now finding all the links that go to a website and sorting it and having a heat spreadsheet would be a massive amount of work without these tools. So I'm going to show you a couple the tools that, I use that make this process very easy certainly much easier than doing any of this manually, unfortunately.

OPEN SITE EXPLORER

The best two out there is a paid tool, but it's absolutely worth the investment in my opinion. I'm also going to show you one free tool and you can see a little bit more about that, So I'm going to do here is use our example chief Ron.com and we're look at a keyword T travel mug organizing that we want to rank for this keyword and we're not on the front page this keyword so we're going to take a look at the front page and see who is here, and if we can find a little bit more about their links.

BACKLINK WATCH

So the first thing that, I'm going to do is open backlink watch.Com this is one in the free tools, There was actually done both all the backlinks that you have so right now I have tea frog.Com here in the URL box and I'm just going to click check backlinks. Now this process can take a little while, you see it's going to start populating here, what it's basically doing is scraping the web and reverse looking up links that go to this page here so we can start taking a look at the various links. I'm going, let's this run in this tab and we'll move on to honor the other tools while this populates will come back and take a look at it.

BACKLINK WATCH

The next tool that I want to point out is SEO. Open Site Explorer this is absolutely wonderful for doing link building. So I'm going to do here is I have tea frog.Com typed in a nominee click search. So immediately we have a great list uplinks and some other metrics hear such as page authority domain authority. How many remains are linking to the page total links and some other metrics that are hidden because this is the free version? I'm not showing you the paid version of the tool because I don't want to assume that, going to pay for it the free version is still very useful. So it's cool down and take a look at inbound links see here we have a list a few of the links are getting Teafrog.com Steve sir.com and of course our Twitter account there and it's sorted by page authority and that's really helpful because we're knowing where are high authority links are coming from because again it's not about quantity, it's about quality of links which is something that, you've learned in our other article:. So the first thing that will want to do you to tighten up this result here is to sort. Where you're going to want to do is show all links we don't care if they're followed or not followed from only external we only want to see external links and then we'll say two pages on this route to mean which means any links that are coming from an external site to any page on this site more click Filter. Great high authority link blog catalog.com slash .com has a couple link there so that's wonderful few other links down here lot of links from Slashfood that's wonderful. So that's how you can find links to your own site. Now want to show you a really cool feature. That you can use that'll help you compare your link profile to someone else's, So will pop back over to this tea travel mug result. We'll look at let's see here, even they typically show up in a more searches and they must have a lot of authority. So come back over here to open Site Explorer quick compare. I'll paste in the URL and where you are, here is a really quick snapshot. The page it already their rank their links total links freedom means the whole thing is you can see TV on a dock on does have a significant amount of authority. There was nothing wrong with that, it just shows us that, we have some work to do and now it's time to start looking at where they're getting their links so we can start acquiring them, we can boost our authority up as high as theirs, So now I'm going to do is I'm going type in the URL appear and I'm going to make it the main result were here inbound links now we're looking at where T Banas getting their links, We need to do the same thing with the filter will do show all links from only external and we'll just do this page will see just what they're going to their home page for now. So their Twitter account which we can't do anything about, here's something interesting there listed in D minor so we have an article that's on directory submissions and I talk a little bit about the mars. So that would be something I want to add to my list things to do is to try to get my site listed in the demands directory.

What's it to you only knee followed and 301 cool get rid of Twitter in seeing similar results? Let's see here so we've got CBS news.com obviously not a massive authority link wine by Benito don't blog spot this is where we could start copying use your girls down in pitching these people in, contact me in seeing it they be interested in linking to TIF wrong we've got the fashion show directory that's interesting. So we've got big nerd ranch, which is pretty funny, but the idea here is that, you can start to see where the wings are coming from and by using this tool in my sorting you can find all of them external links. When you find bloggers in when you find a social media counselor linking to a lot these are people that you're going to want to people you're going to want to contact and add to some sort of a link building campaign because just simply getting in touch with them and connecting with them on social media and so forth. It's going to be a great opportunity there clearly interested in TEFL making it even a so if over 80 frogs we can have a great resource and in touch with them say hey check out our great content may be audience would appreciate it. We notice you liked it even We have some content as well that your audience might really appreciate back over a backlink.

What we've got so as you can see here dumping out a huge list link and because this is a free tool, it's not going to stop it's essentially just going to keep going. So this is a tool that I want you to be aware of simply because it's free and might be helpful for you. You can export all this and then sort by page rank. Which is something that you can do to help cut out a lot of the lower authority pages. It's not the best way to do it this year must be defined a little bit better for that, but it's definitely worth showing, of course it's going pop-ups not the best time in the world but again. Something that I wanted you to sing Pingback. It's an open Site Explorer let's look at another example, we know we won teafrog.com. Start ranking forty travel mugs let's pull another one we've got a good housekeeping Amazon take a look at English tea store copy the URL more here so I'll take the URL and paste it here in the open Site Explorer search box and click search a now we can see as we saw on TV on a the domain authority and page if they're already an English tea store which as we're looking at the Google rankings for T travel mug this is another competitor that we're gonna wanna look at their links and potentially gonna choirs many as we can so let's go ahead and sort these, in the same way, that we did the sorting for TV on a will show all followed and 301 from only external you the entire site which is pages on this route to me and click Filter so here all the links from external sites that are followed links that are going to English tea store.com and these are ones that you're going to want to add to your campaigns in try to acquire and just as we saw on TV on a this is a great way to get the wings that when your competitors in add these to a link acquisition spreadsheet that you can then go in start to acquire your competitors link simply stir it already so in conclusion finding your competitors links is incredibly valuable it's a really easy way to start boosting your authority. They're a best great other ways to link building of course what you've learned in our article but by knowing that this person already ranks well
Google's already looking at them and saying you rank of this keyword we think you're in authority. You have that advantage you can say. I know that these guys must have great links so by using things like backlink an SEO Moesha's tool. There're a few others out there one is majestic SEO and another one is called link builder.which is created by word tracker. These are all great tools they're all unfortunately paid tools but they will make your job very easy to go out find competitors links thrown into a spreadsheet start following these guys on social media connecting with them on Twitter. Start joining the conversation get on their radar create some content and then ask for links and over time your gonna start to take away the competitive advantage the people who are ranking on the front page and hopefully start outranking them.

Best Guide To Natural Link Building in 2015

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The basics of link building 2015

You'll be learning about the basic concepts and some steps to building links that you can use to boost your search engine rankings link building is an essential part SEO. And what we're doing here is building authority if you have no authority you have no rankings cell acquiring high authority links is going to boost. Your authority and as you gain authority you also gain interaction in the search results at the end of the session. You're going to have a firm grasp on link building and be ready to move on to more advanced link building article. So before we get started I want to answer a few common questions about links so that we have some foundational information to go on here noun the first and probably the most obvious question.

The basics 2015 link building

what is a link

Link is an HTML reference that allows the user to click in visit a different page that's the simplest definition have a link. When somebody's on a Web site and they want to go to another page. They'll see a piece of text or images highlighted and click it and it'll take them to the next page. So when we're talking about building links what we mean is we're gonna be going out and acquiring those links data from external sites to us we want to build of page optimization. So any time we're talking about links weird typically talking about these little pieces that have HTML codes. Where if someone is on an external site and click that link it's going to lead them to your site.

what is a link

This is another very common question. I get which is how many links to need to rate well or more specifically touring higher than my competitors. The answer to this is it completely depends on the keyword. You're trying to rank for as you can imagine there's probably a lot less competition for some keywords. Then others for example if you're trying to rank for the best dog trainers in Santa Cruz probably not a whole lot a competition. There when we're talking about the Internet there might be a bunch of people in the town doing it but they might not have been overly optimized website. They probably couldn't afford anybody to do SEO for them so that's probably not going to be a lot of competition around the keyword. However, something like New York real estate or Los Angeles real estate things like that are going to be heavily competitive so it's not necessarily about. How many links you need it all starts with the keyword you're trying to rank for now another thing to think about is it's not just about the number I've links it's about the quality of links so in some ways while this is a good question saying well. I need to build links how many do I build it's not the only answer sometimes. You need to think about what quality of links do I need to build and how can I build high-quality links. And we cover that in-depth in another article so the next question.

What is anchor text

I refer to anchor text a lot in these articles, so I want to make sure that everybody knows. What anchor text is and simply anchor text is the tax that is inside of a link. So here I put a little screenshot and you can see some tax about green tea and at the end. There's a little link in it says more info about green tea with an a row that is the anchor text. The anchor text for that link is more info about Green Team with an a row anytime we're talking about anchor text. That's what we mean what is the tax that is contained in a bad link. Now let's look at types have links let's think about the different types of links you can go and acquire to your site and how they difference and how you can start thinking about link building.

What is anchor text

The first type of link that is probably the best type of link. If you can get in this way is natural. And what this means is that you're putting out great content you're creating this wonderful content that other blogs other websites. Just can't wait to link to you post something to your blog and without will anything people. Start linking to it that is a sign other very high quality content now natural links don't necessarily happen until you have a certain level of popularity it is the more difficult link to get but getting natural links is fantastic.

natural links

It means you don't have to do any work for them and they go a long way for search engine optimization. The next type of link is outreach in this is when you simply ask for links in a good way to ask is to explain to someone else why the content you have is a value to their audience. So you can send in outreach email and say hey I just read this blog post. I know that your site is about a similar topic. I think your audience might find it useful would you go ahead and linked to that's a great way to just simply ask and you don't always get the link but you do get a few and those count very highly doing outreach is a great way to get started building links especially. When you're new to you don't have a whole lot of popularity yet outreach is a wonderful way to acquire links. That are very natural and the way they look very natural but you simply asked for them as opposed to giving them without asking the third and the last type of link is self-created now self-created links are the least valuable type of link, but they're still good especially. If you're working in and niche where there's not a whole lot of competition. And what I mean by self-created is creating any sort of page content. Such as articles directories asking to guest post on other blogs. You're doing videos any of those things creating them in linking back to yourself is considered a self-created link. Now we're going to cover some self-created links that you can go out and acquire. Such as YouTube in slide Sheeran easy in articles things like that and some other videos but it's good to think about while. You're new creating the self-created links you can do this and it does help you for SEO doesn't help that much but again. When you are new and you're not yet going to get natural links and maybe even doing out-reached isn't quite working for you self-created links are eight great way to get started and also a ride the coattails other sites authorities because a lot of these sites like YouTube have a lot of authority. So if you create great content that authorities can funnel back to your site so self-created content is a great way to start building links and building your authority.

Conclusion

That wasn't overview about the different types of links that you can build for your web site to boost your authority and boost your Google rankings in the upcoming articles. We're going to be covering some of the very specific action steps that you can follow to go my website.

How To Submit Website To Google Search Engine 2015

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how to Google index your website

you create a new website or blog for your business. The first thing you probably want to happen have people find it and of course one of the ways you hope they'll find it is through search but typically you have to wait around for the Google but to crawl your website in add to the Google index so the question is how do you ensure this happens as quickly as possible here are the basics content how website content is crawled and indexed plus some great ways to get the Google by to your website or blocked index your content sooner rather than later.

Sitemap

what is the google bot crawling and indexing

Before we get started on some good tips to attract the google bot to your site. Let's start with what the google bot is plus

The difference between indexing and crawling

difference between indexing and crawling

The Google bought is simply the search box software that Google sends out to collect information about documents on the web to add to Google's searchable index crawling is the process where the Google by goes around from website to website finding new and updated information to report back to Google the Google bad fines what to crawl using links indexing is the processing of the information gathered by the google bot from its crawling activities once documents are processed their added to Google's searchable index if they're determined to be quality content during indexing the Google by processes the words on a page and where those words are located information such as title tags and alt attributes are all analyzed during indexing.

how does the Google by find a new content on the web

find a new content on the web

Such as new websites blogs pages eg center it starts with the web pages captured during previous crop processes and ads in site map data provided by webmasters as a browser's Web pages previously crawled it will detect links to those pages to add to the list of pages to be crawled. If you want more details you can read about them in Webmaster Tools help hints new content on the web is discovered through site maps and links now we'll take a look and how to get sitemaps on your website and links to it that will help the Google but discover new websites blogs and content.

how to get your new website or blog discovered

so how can you get your new website discovered by the google but here are some great ways the best part is that some in the following will help. You get referral traffic to your new website to you

Google Webmaster Tools

create a sitemap a sitemap isn't X impel document on your website it server that basically lists each page on your website it tells surge engines when new pages have been added and how often to check back for changes on specific pages for example you might want a search engine to come back and check your homepage daily for new products new items and other new content if your website is built on Word Press you can install the Google X in L sitemaps plugin and have it automatically create and update. Your site map for you as well as the minute to search engines. You can also use tools such as the XML site maps generator submit site map to Google Webmaster Tools. The first place you should take your site map for a new website is Google Webmaster Tools if you don't already have one simply create a free Google account then sign up for webmaster tools add your new site to webmaster tools, then go to optimization site maps and add the link to your website site map to webmaster tools to notify Google about it and the pages you have already published for extra credit. Create an account with being and submit your site map to them via their webmaster tools.

Install Google Analytics

You'll want to do this for tracking purposes regardless but it's certainly might give Google that heads up that a new website is on the horizon submit website URL to search engines some people suggest that you don't do this simply because there are many other ways to get a search engines crawler to your website but it only takes a moment and it certainly doesn't hurt things so submit your website URL to Google by signing into your Google account and going to the submit URL option in Webmaster Tools for extra credit submit your site to being you can use the anonymous to want to submit your als below the Webmaster Tools sign in this will also submit to Yahoo.

Social profiles

Create or update social profiles as mentioned previously crawlers get to your site via links one way to get some quick links is by creating social networking profiles for your new website or adding a link to your new website to pre-existing profiles this includes Twitter profiles Facebook pages Google+ profiles or pages LinkedIn profiles or company pages Pinterest profiles and YouTube channels share your new website link once you've added your new website link to a newer pre-existing social profile shared in a status update on those networks while these links are no follow they will still alert search engines that are tracking social signals for Pinterest pennant image from the website in for YouTube create a video introducing your new website and include a link to it in the video's description bookmark it use quality social bookmarking sites like delicious and stumble upon.

create of site content again to help in the link building process get some more links to your new website by creating of site content such as a submitting guest post to blogs in your niche articles to quality article directories and press releases to services that offers CEO optimization and distribution. Please note: this is about quality content from quality sites.

You don't want spammy content from spammy sites because that just tells Google that your website is being me the results once your website or blog is indexed. You'll start to see more traffic from Google search plus getting your new content discovered will happen faster if you have set up site maps the best way to ensure that your new content is discovered quickly is simply by sharing it on social media networks through status updates especially on Google+ also remember that block content is generally crawled in index much faster then regular pages on a static website so consider having a blog that supports your website for example if you have a new product page write a blog post about it in link to the product page in your blog post this will help the product page get found much faster by the google bot

Create Offsite Content

what other techniques have you used to get a new website or blog indexed quickly please share in the comments

How To Add XML Sitemap in My Website

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How Do I Add an XML Sitemap to Google Webmaster Tools? I'm going to show you how you can add an XML sitemap Google Webmaster Tools step-by-step.

How To Add XML Sitemap

First simply go to Google and search for XML site generator. what will happen is you will have many different site map generators available for you which make your sitemap creation very easy all you have to do simply place your URL into one of those generators.

go to Google and search for XML site generator

How TO Upload Your Server

Then you create your sitemap once you do what you have to do is have a copy of your site map downloaded to your computer right. what is very important is the file extension as you see here it has to be dot XML you can name it to whatever you want no problems, but the extension has to be XML format once you have your file you have to upload this to your server. I'll show you how you can do that through hosting account as well simply locate file manager on your hosting and go into the folder named public underscore HTML simply upload that folder.

upload this to your server

How TO Add Sitemap Google webmaster tool

The sitemap generator is created for you so basically you need to have this on your web server live and ready before we can add to Google webmaster tool now once you're in Google webmaster tool account simply go into manage your site and on the left-hand side.

sitemaps option

You've got crawl option and under that you have sitemaps option as you can see simply you press on that and it'll give you this option as to Add so whatever you named your sitemap would go in there so before you Press Submit you can actually test it to see if all, as you can see all seems reasonable already and that's all there is to it to add a sitemap to Google Webmaster Tools, thank you very much happy.

How To Quickly Rank Your Web Page In Google Search Engine

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How To Rank Your Web Page

You need to kind of understand the importance of a name of your page importance of your title and also your description your heading tags which are h1 and h2 and also content which is text and images in this example

How To Rank Your Web Page

Long Tailed keywords

So let’s open up Firefox I’m going to take you through it and show you how to go about it when I say how to quickly rank your web page what I mean is you know you first do bit of research as to the keywords that you want to rank right, to see quick results what you should be looking for is long tailed keywords what that means if keywords that are made up of two three four words or even five words long and how you do that is you do that by bit of keyword research I’ve got a tutorial in another article session that you can read. just understand the keyword side of things right and once you do that surely then you know whether you have your web page or whether you have a blog still a web page right so then you start going into Google search box and start typing in keywords you are interested in ok and in this example we’ve taken you know how to rank your as you see as soon as I type this in website or let’s say web page let’s say as you can see it’s given me these ideas right so therefore I want to choose the longer tailed keywords here the trick that you can do is you can say you can say b and you can say c and so on to gain that insight right so we want to target.

Google search box

For example 'how to rank your web page' you know let’s say in Google see and there you go see you have these ideas then so you just choose one that is related to your online industry right let’s choose this let’s have a look at what it's bringing us ok here what you need to be looking at is all these ranking pages ok what you should be looking at is the title here and also you know are they using those keywords in the URL itself and as soon as you glimpse at that you think to yourself alright you know what this title is actually is not this per se right it has meaning you know how to improve ok those keywords in it therefore this basically doesn’t target that specifically this keyword specifically and also here let’s have a look I can also see in the URL as you can see down on the bottom of the screen the keywords are not in the URL either right so therefore once you start looking at you think to yourself you know what this particular long tailed keyword seems important for me to rank because these people although they are ranking they haven’t got the important parts in place right.

how to rank your web page

content management system

I’ve got WordPress for this tutorial for you just to give you an idea this is a content management system you may be using Joomla or any other content management system or static HTML files it makes no difference because once it’s published web page is a web page right? so let’s then say you know I’ve also taken this just to show you because I’ve went ahead and actually targeted this particular keyword to rank in Google very quickly right so when I say title this is what I mean title is what you put in there so your title needs to be whatever the keywords that you are targeting so then next part comes in as to the URL here you see this URL here so the keywords in the URL are important for you so then then your content what that means is all the text and images you put in there right so the trick is to include these keywords perhaps you know once in this order and then on your content you simply sprinkle those keywords ok these are heading tags which are heading two as you can see I’m mentioning those particular keywords in here right see so you simply sprinkle your keywords that you are targeting in your copy it is also intelligent for you to have an image and when you have image you know I’ve got tutorial as to how to name your images for SEO and so on so let’s get this video short meaning simply go ahead and watch the videos I made available for you as far as naming your images for SEO purposes and so on right so having an image is also intelligent rather little bit better user experience.

targeting in the URL

Just having text and so on and also let’s say let’s have a look at the text here to see how I named that particular image and I’ve put the alt tag as such ok but you know as you can see it’s not kind of spamming right so simply watch the video I made available on how to name your images so what happens then you simply then what you do is your keywords meta keyword tag you simply sprinkle bit of keywords you are targeting right so let’s have a look at this particular published web page ok as you can see here look how I went including those keywords I’m targeting in the URL itself right so let’s have look at the source code please bear with me let me open this up as such ok what have we got here we got the title I named the title with those keywords in it description in this sense has the keywords that I’m targeting in it as well we don’t kind of worry about meta keyword tags for Google ranking but the description is very important ok the name as I’ve shown you here page name title has to be whatever the keywords that you’retargeting right it has to be that description you need to mention those keywords in it as well it is only intelligent but you do so logically right you don’t just keywords spam as in keyword after keyword and so on it has to talk about the content on the page therefore if I’m making a blog post you know talking about this surely the content is going to talk about that right so what have we got then what are we looking at next heading tags is it description yea we’ve got that out of the way let’s have a look at heading tags here let’s say ok we’ve goth1 here ok as you can see I’ve got additional keywords in it right it’s only intelligent to go along those lines too ok so heading to yes heading two starts with those keywords too no problems the way that you place your heading tags it has to be you know if your content is kind of long so it’s not thin content then it will give you an option to place heading tags in your content so that’s the whole idea therefore once again simply page name keywords in the page name the keywords in the title keywords in your description heading tags including your targeted keywords content you know sprinkle you know you don’t want to break your copy meaning you don’t want to keyword stuff your web pages you simply talk about whatever the blog post or web page.

h2 heading

you created right also your image become important as well so what have we got here so once again this video tutorial is about how to rank your website in Google quickly ok and that’s how you go about it simply identify targeted keywords as in keywords that you want to target they need to be rather little bit long to see quick results ok so after that you simply create a web page having what I’ve shown in place as I’ve shown before so let’s have a look at this I’ve created one post targeting this particular keyword let’s have a look at Google I’ll show you now should I use relevance no follow attribute let’s have a look I’m here first page I haven’t even done off page SEO yet ok so simple there you go you may say well that’s been published perhaps a month ago but let’s have a look at his particular one I’ve published this what as you can see here August forth let’s search Google where am I third position see that’s how you do date today is sixth and it just became sixth so you look at it simply have things in place as I’ve shown you create post but make sure it’s like useful to your readers right it’s not just about ranking because at the end of the day your aim is not just for ranking your aim is to provide useful information to your visitors.

BEST ON PAGE SEO CHECKLIST 2015

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SEO Checklist for New Websites 2015

I have a special request from our users to talk about and SEO checklist for new sites that aren't ranking yet so I've created a new website. I wanna make sure that I'm doing all the right things in the right order that I've got everything set up and my website ranking will what are the things. I should be doing maybe some things that I shouldn't be doing and so I wanted to create a brief checklist with this whiteboard Friday and we find this useful maybe we'll expanded to even more stuff with my future so let's let's run through you got a new site that you just launched you're setting things up for success we need to worry about first of accessibility what I mean by this is users and search engines both need to be able to reach all the pages all the content you create on your website easy ways you make sure you don't have any through dumb mistakes that can that harm your SEO.

SEO Checklist

So these are things like 40 fours and five hundred pairs 302 zip that have 30 ones duplicate content missing title tags been content with not much material on the patient's returns to grab onto maybe for users as well to tools that are great for those superstar Google Webmaster Tools which is completely free I you can register cool dot com slash webmasters and ideas you must call crawl through the st. Elmo's Pro app also very useful I when you're looking for a new site we sorta built about the bunch of features in that we wish Google Webmaster Tools kept rakhi but they don't and so some of those features are I included you so much for all including things like a 30 2008 pull up something content stop so that can be that can be quite helpful next up keyword targeting so this read this I mean this make some sense that you have to choose the right keywords to target so what I wanna have is you've got all these ok pro probably in of a keyword for anyone to be targeting no search volume just bad choice in general but rate we will be looking at didn't do these have good search volume radar some users actually searching for me might not be able to target high-value terms because you're also looking for low difficulty, when you're first launching a site, are you want to necessarily shipping maybe you do on your home page or you know some branded page that is some some product page but for the things that you know you wanna targeting you want to work early.

web design

I short term right may be some content that you got some of those are feature pages for the product or service you're offering you think you're so you know I 'm not going be able to target you know gobble the Wichita it's really tough but maybe got the sock now that nobody's up and so you can look at search volume the relevance to the website please by all means make sure that you have something that's relevant but actually pulling in searches you care about and no difficulty if you got that same here got your keyword targeting content quality in value have a bunch abusers coming to this page and the thing itself head this doesn't really answer my query or and maybe this answers one portion but I wish there was more detail here more video more images may be it may be a nice graphic that explains some things a dataset some references to where they got this information you know not just about two blocks have taxed maybe I'm looking for something that describes a process something that explains it fully if you can do that if you can build something remarkable where all these people change from hall what's this too oh you know what instead it's.

I also I'm happy this page makes me so happy I am gonna stick my tongue out if you can get that level up enjoyment and satisfaction from your users with the quality of the content that you produce you're going to do much better in the search engines and its return is it got some really sophisticated algorithms that look at a true quality in value can see Google's gotten so much better at putting really good stuff in results even sometimes it doesn't have a lot of links or soldering hard work you're targeting.

When it's great stuff they're doing a good job ranking next up design quality user experience and usability this is tough unless you have a professional designer you are a professional design back Ronnie you almost certainly need to hire someone or go with a very simple basic design that's that's very user-friendly that you know when you know survey your friends survey people your industry survey people in your company survey people in Eureka systematically me and this this is really good I'm very happy that is I'm a big only giving it a you know six to ten in terms a beauty but a an eight outta 10 in terms of usability I understand the constant aside it's easy to me to find things in the flow there's really no point in ranking unless you're nailing these two because, not going to get many more customers people just me frustrated by the website they're a few tools you can use on the web to test these out so five seconds fast feedback army silverback up all these are potentially useful up for checking the usability user experience on the site social account setup because social and SEO are coming together like never before right Google showing.

link building

Plus Ones and things that people share by default in the search engine rankings being is showing all the stuff has been shared on Facebook and putting it on the rest to the concert really really pays to be in social in social signals help search engines better understand or better rankings as well as having this nice second-order effect on user usage 80 on branding on a you know the impact people seeing those sites through social sharing and potentially linking to them social account setup at the very least you probably wanna have these for Facebook Twitter LinkedIn and Google+ write all those who got Google+ only about 25 million was very growing very fast LinkedIn and Twitter Facebook are all over 150 million users right now think Twitter is a $200 million Facebook $750 million so at least have your page is set up for those make sure the account experiences the same across the reason the same photos same brand the same description so people get a good sense when they see you in the social world and you probably want to start setting something up to be monitoring and tracking these may want to sign up for something a bit Lee I used to really recommend PostRank but unfortunately not track Facebook since Google bought them anymore sold more frustrating the yes Yuma's web.

Apple started to track these for you pretty soon and once you got the social account setup you can feel good about sharing the content that you'reproducing through those social accounts finding connections building up in that world and spending the appropriate amount of time there I depending on the value your your feeling back from next up link building this is where I know a lot of people get sort of of the wrong of the wrong start and it's incredibly undercover actually just got an email my advice before we started doing my part Friday off from someone who had started a new website is like I got the three hundred links in you know now I'm now I'm not drinking anymore I was doing great last week for the first six weeks after a lingerie ranking great I started it just a quick look at the back they say when all were old no I think you know this person really went down the route I love I'm gonna get a bunch of low quality easy to acquire links and for a new site in particular it's so dangerous because Google's just really on top of throwing people out up the index for penalizing them very heavily when their link profile looks really scummy and when you don't have any trustworthy quality signals to boost you up that's when low-quality links came can hurt the most cell good things to do start with your business contacts and your customers they are great places get links from your customers are willing to issue awesome get them to let you if the context that you have the business world are willing to say hey my friend you know the render such a new website boom that's a great way to an all your email contact your LinkedIn com is the people that you know personally and professionally if you can ask the hey you know what you support me by throwing a link to me on your about page your blog roll or you're you know list of customers are your list vendors whatever it is right.

keyword research

I guest posting content is the great way to do are good certain content positive a content production and earning leaseback that so finding trustworthy sites that have hot lots of RSS subscribers and are well renowned in can give you visibility in for neurons and give you nicely back if you can contribute positively to those ob I also like high quality resource list so this would be things like on the best Better Business Bureau maybe that sort of awesome a little the director world but something like an I CrunchBase right if you're a start-up in the technology world you definitely did have a CrunchBase listing on you might want to be on some Wikipedia lists created those are no fall but that still okay that's probably a good place to get some visibility are there maybe industry-specific lists that are like you know these are iron heavy machine production facilities in the United States radio cash I should be on that list that's what I do right ought news media and blogs so getting the press to cover you getting blogs in your sphere to cover you finding those emailing the adders letting them know that you're-launching this new website that's a that's a great time to say hey this business is transformer launching a new site which in your branding whatever it is serving a process where the message in get someone to look you review sites for your blogs are great for those two as those for sale.

You've got a new application you got a new mobile service we will link to you that could be interesting relevant social industry an app account links right so if I contribute something to the Google Chrome store right if I contribute something to the Apple store if I I am contributing something to a design portal design gallery all those kinds of industry stuff and accounts that you can get are likely worth submitting to worth getting your website listed on and then social media link acquisitions have it was obvious stuff for you spend time on Twitter on Facebook and Linkedin and Google+ connecting with people and over time building those relationships that'll get you the links up possibly through wannabes other forms or just through the friendliness of them noticing and liking and enjoying your contacts I M that's what content marketing is all about it was these are great ways to start very safe ways to do link building they're not shorter mines rate this these almost all of them requires at least some effort some investment of your time and energy some creativity some good content know some authenticity in your marketing versus a lot of the stuff that tempts people very early on there like call sweet you know I have a new website I need to get like five hundred links as soon as possible.

So I'm gonna try things like up reciprocal link pages right I'm just gonna put up a lie a list the you know reciprocal link partners I'm gonna go contacted much other firms will all lead to me in rolling to each other will be a happy marriage oblique sounds it's not it's not a wonderland low-quality directories are you search for SEO friendly directory it shows up on that list chances are even Google rightly Google is showing you a bunch of bad stuff I someone was asking me recently on email they said hey I really need some examples of sites that have done manipulative link building as I got so easy search for SEO friendly directory and look at who's paid to be listed in those directories they almost all have spammy meticulous profiles and it's funny because you go to those and I don't know why people don't do this but try searching for the brand names that come up in those lists know the rate for their own brand name well why is that like clearly they're killing themselves at these terrible terrible X-rated so low-quality directors really avoid an article marketing her article spinning I talked about that a few weeks ago on way for Friday also practice so strongly recommend you avoid especially.

I know it can work I know they're people for whom it does work but especially early on you can just kill you really can get you a Bay under penalized are the engines and you just won't break anyway refueling profile starts outstanding paid links is another obvious one up forums open from spam so that kinda going across the Evo lookers a guess but that's open forgot to, but no 5 I'm gonna leave a link there look as the forum that except you know a registration and they don't they forgot to close their no fall off anyone can we link and a half even things like do follow blogs straight to follow blog comments and you know it read it's really risky just because they're-linking a bad place is a lot of the time and it's usually manipulated people who have no intent to create something of value for the search engines they're merely trying to manipulate their rankings and when whenever you have a tactic like that it attracts people wet nasty website on Google Apps.

They're linking to a lunch on at the site so I don't count those links or maybe media meeting in Hanoi so many people that they're looking to at I really sucks on and then link farms right which is essentially setting up all these you know different systems have links that point to each other across times the domains that are completely artificial week for no human reason are no discernible human reason is merely meant to manipulate the engines this type of stuff can be is very dangerous E when you're early on if you already built up you know a good collection of these types of links your much safer, but you do have some risk in those first three six nine months after you launch the new site around doing wrong things on the link building front and getting yourself into a situation where you're penalizing we see a tiny that stress you must Q&A get any email you see it on the web all the time so be cautious around that and hopefully this checklist will help you get your site to a nice establish place and you can keep doing some great marketing and eventually win the Internet I wish you good luck with your new website thanks so much thanks for watching see you again next week for in addition away for free take care